Connect with us

Woulda Coulda Shoulda

Approved Means Approved, Sign Customers

Not another opportunity to make changes.




Things you wanted to say to frustrating clients, but didn’t.


With most approvals handled by email, an actual signature is not always possible, so we will accept “APPROVED” as the go-ahead and start production. When a customer has been informed in person, on the phone and through emails that a revision after approval is not an option or will be charged accordingly, often they still attempt to make a change after we have started production. I want to scream and tell them to ___ but I never do.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at



Find it here! ISA Sign Expo 2023

Whether you're looking to grow your business or advance your career, ISA International Sign Expo® 2023 is the only place to find everything you need to be successful in the sign, graphics, print and visual communications industry.

Promoted Headlines

Most Popular