Woulda Coulda Shoulda

Approved Means Approved, Sign Customers

Not another opportunity to make changes.

Published

6 months ago

November 2, 2023

Signs of the Times Staff Signs of the Times November 2023 Issue

Things you wanted to say to frustrating clients, but didn’t.

“@$%*!”

With most approvals handled by email, an actual signature is not always possible, so we will accept “APPROVED” as the go-ahead and start production. When a customer has been informed in person, on the phone and through emails that a revision after approval is not an option or will be charged accordingly, often they still attempt to make a change after we have started production. I want to scream and tell them to ___ but I never do.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.