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Woulda Coulda Shoulda

Sign Company Would Love to Say This to Problem Customers

Sometimes hard to ID, they want to order and swing by the pick-up window.




Things you wanted to say to frustrating clients, but didn’t.

“We’re not a sign drive-thru.”

Problem customers are often hard to ID at the start, but we try. Some people are just problems looking for a place to land. Sometimes one gets “thru” and then I adjust my prices for them in the future… if there is one with that client.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.



Who’s Steering Signs of the Times?

We dive into the history of the sign industry’s oldest trade journal, highlighting some interesting facts about how it all started to where it’s headed. Did you know that Signs of the Times is nearly 120 years old?

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