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C10 Media Acquires ANC from LEARFIELD

The digital signage company will continue under the ANC name.




C10 Media (Rye, NY) has acquired ANC, a digital signage and video experience company, from LEARFIELD, both companies recently announced, according to a news post on Learfield’s website. The terms of the deal were not disclosed.

C10 founder and CEO Jerry Cifarelli, Jr. will assume leadership of the company, which will continue to operate under the ANC name and remain in its current New York and Texas offices. The acquisition marks the return of Cifarelli, Jr. to the company co-founded by his father, Jerry Cifarelli, in 1997. Cifarelli sold ANC to Learfield in 2015 – per the company’s post.

“For me, ANC is a return to my roots and builds on a lifelong passion in an industry that I have loved since childhood,” Cifarelli, Jr. is quoted in the post. “This acquisition brings together the expertise and resources from both ANC and C10 to deliver unique solutions and create new opportunities for our partners.”

ANC creates immersive experiences in stadiums, entertainment facilities, transportation hubs and retail venues through the design, creation and operation of dynamic video display systems. Past clients have included professional and college sports teams, large-scale performance venues and global business centers, also according to the Learfield news post.

“ANC and its team of experts has become a leader in helping to transform sports, entertainment and commercial spaces through digital display technology, and we are excited that C10 is committed to providing a renewed focus to grow its business,” Cole Gahagan, CEO of Learfield is also quoted. “We are grateful to the ANC team for the contributions they made to Learfield over the years.”

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