Electric Signs

CognoVision and BroadSign Create an Automated Campaign Analytics Platform for Digital Signage

Integrated reporting system allows advertisers to measure effectiveness of their digital OOH ad campaigns.

Published

15 years ago

April 22, 2009

Jacob Rieskamp Signs of the Times April 2009 Issue

CognoVision Solutions Inc. (Toronto), a provider of automated audience-measurement and targeted-marketing solutions, and BroadSign (Montreal), which offers Software-as-a-Service (SaaS) solutions for managing digital-signage networks, have integrated their reporting modules into CognoVision’s Anonymous Impression Metric (AIM) Analytics system to offer a joint application that measures campaign effectiveness based on audience numbers, viewer behavior and ad-triggered actions. The AIM Campaign Analytics service is now available to all marketers advertising on BroadSign-powered networks.

The integrated campaign analytics platform has been field-tested since February 2009 at two grocery stores in the Greater Toronto area, on 25 screens operated by the Marketplace Station.

CognoVision’s AIM system processes the data feed from the optical sensors embedded in the screens and generates anonymous viewership statistics. The aggregated data is then correlated with proof-of-play reports from the BroadSign network management software using CognoVision’s web-based analytics tool, which is consistent with the Out-of-home Video Advertising Bureau’s Audience Metrics Guidelines. The reports generated in real time provide insights regarding what specific ads were seen, how long each ad was watched for, and viewer gender breakdown for each ad.

(877) 399-1184; www.broadsign.com; (905) 754-0050; www.cognovision.com

Related Topics:April 2009 Electric Signs

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