Electric Signs

Entertainment and Retail for the Future

Gateway in South Gate revealed

Published

17 years ago

June 14, 2007

Jacob Rieskamp Signs of the Times June 2007 Issue

KTGY Group Inc., an Irvine, CA-based architectural firm, was selected for the Gateway in South Gate (CA), a 600,000-sq.-ft. lifestyle, retail and entertainment destination. The project – to be unveiled in late 2008 – will feature a 200-ft.-wide, LED media facade, which KTGY has dubbed the E-Canvas. Beyond its large-format video imagery, this multimedia system allows guests to interact directly via cellphone or PDA.

The $175 million project, which is a joint venture between Red Mountain Retail Group (Santa Ana, CA) and Allied Retail Partners (Newport Beach, CA), will be a celebration of brands, says Greg Lyon, KTGY principal. “This project blurs the line between retail/entertainment and advertising to provide content and design. Think of New York’s Time Square, where the architecture transforms itself into an ever-changing canvas of graphic content and messaging. This is what we envision for South Gate.”

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