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Dimensional Signs

What Lies Beneath

Frisch’s Big Boy Coffee Shop sign uncovered in Cincinnati.

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When developers removed the façade of this building in downtown Cincinnati, they uncovered an almost completely intact coffee shop sign. The painted wooden letters provide a window back to the styles and colors in vogue during the 1970’s. It’s unclear what will become of this interesting discovery, but the American Sign Museum has been notified.

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.

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