General Formulations Announces New Vice President of Sales

General Formulations (GF; Sparta, MI) has appointed Andrew Bishop as vice president of sales, according to a press release. He joins the organization with deep industry expertise and a passion for building high-performing sales teams and strong customer relationships. In this role, he will lead sales strategy, customer engagement and team development to continue to drive growth across GF’s global distribution network and customer base — per the release.

Bishop brings more than two decades of leadership experience across sales, marketing, strategy and organizational development, as well as “a new level of energy and excitement to the growing industry leader,” as stated in the press release. Prior to joining GF, he served as president of RecogNation, a Baudville Brands Company, where he led sales and customer experience initiatives while also training and educating organizations on the power of recognition and gratitude in the workplace. Earlier in his career, Bishop served as EVP and director of sales and marketing at Jarob Inc., a custom fabricator and large-format digital printer specializing in wayfinding, décor and signage.

Bishop’s familiarity with General Formulations began early in his career through firsthand experience using GF products. “I was always impressed with the quality of the materials and the organization behind them,” Bishop is quoted in the press release. “General Formulations has an experienced and talented team, products that speak for themselves, and a service model that is truly second to none.”

“Andrew brings extensive experience in the graphics industry and a proven track record of helping teams grow and succeed,” Mike Clay, president of General Formulations, is also quoted in the release. “We’re excited to have his energy and leadership as we continue to grow. This is an exciting step forward for our company, and I’m confident the future is bright with Andrew joining our team.”

For more information, visit generalformulations.com.