Goal Setting and Reviews Lead January’s To-Do List

DEC 29-JAN 3

MANAGEMENT Brian Dudzinski, RiNo Sign Works (Denver), recently invested time refining their standardized products — such as face-lit trimless letters, halo letters, FCOs and push-through cabinets — within their CRM platform shopVOX. “This update will enable our sales team to quickly and efficiently quote projects that incorporate these elements and to easily assemble pricing for more complex, custom signage packages by combining standardized components,” Dudzinski says.

JAN 4-10

GOALS “Review 2025 results, finalize 2026 department goals, sit with the team and review 2026 goals,” are on the docket for Deb Jerolymack, Houston Sign Co. (Houston). “Setting new SEO goals for 2026 with our web team,” makes the list for Shaun Ensign, Legacy Sign Group (Westville, IN).

PHOTO: ISTOCKPHOTO

JAN 11-17

PROJECTS That shiny side project you’ve been nursing? It’s not just burning time and money — it’s starving the work that actually matters. Consultant Andrea Hill saysmost businesses don’t have a focus problem; they have a “saying no” problem. Every mediocre project steals resources from something that could move the needle. Clarity isn’t knowing what to do: It’s knowing what not to do.

JAN 18-24

ANALYSIS Creating a dashboard to manage various KPIs for the business that will help the company maintain and grow profit, enhance customer satisfaction and support employee growth is a major to-do item this month for Gayle Goodman Lynch, It’s A Good Sign (Dallas).

JAN 25-31

LEADS Edward DeZuzio, Butler Sign Co. (Wayne, NJ), will simplify pre-sale prospect procedures and pricing for simpler projects often lost to shops with lower overhead. They’ll start spending the first few conversations with a prospect on qualifying them, he says.