Maintenance to Prep for Spring Tops February’s To-Do List

FEB. 1-7

MAINTENANCE “February is a great time to review our equipment maintenance schedule, update color profiles, and get our finishing team aligned on any new substrates or films we’re testing for Q2,” says Derek Atchley, Derek Atchley Creative (Columbus, OH). Up north, Rick Ferraro, Spectrum Sign Systems (Blaine, MN), plans digital maintenance for his website photos and content.

PHOTO: ISTOCKPHOTO

FEB. 8-14

MARKETING Mary Gasca, Redrum Graphics (Simi Valley, CA), will be joining the Chamber of Commerce and networking more, she says.

LEADERSHIP Block two hours this week to think about where your business should be in three years. No interruptions. Just thinking.

FEB. 15-21

PREPARATION “Since Q1 is historically our slowest quarter, we use that time intentionally to catch up, fine-tune our processes and prepare for the next quarter,” says Lynsey Washington, Signarama Lancaster, PA (Lancaster, PA). “This helps us hit the ground running as business picks up and ensures we’re set up for success in the busier months,” she adds.

FACILITY Spring cleaning makes the to-do list for Jasper Burton, Cuerden Sign Co. (Conway, AR). Robert Burke, Burke Enterprises (Oakdale, CT), will clear out the two big scrap piles out back at his shop.

FEB. 22-28

MAINTENDANCE, PART DEUX Truck and equipment inspections, service and maintenance are on the docket for Trevor Lavy, Vantage Signs (Troy, OH). All are part of organizing for the spring install rush, he says.

GOALS Carl Heinlein, Cincinnati Custom Signs (Cincinnati), plans to analyze 2025 and make changes for 2026. Meanwhile, in the shadow of the Golden Gate, Mike McClure, Ad Art (San Francisco), will align prospecting initiatives with goals for the year.