Has Your Sign Pricing Fallen Behind Rising Costs?

QUESTION:

Has your pricing fallen behind rising costs this year?

Yes: 54%

• Costs are going up faster than we can charge for. — Raychel O’Donoghue, Lexington Signs & Graphics, Burlington, MA
• I try to purchase bulk but prices rise during the specific time period. It’s impossible and time consuming to track properly. — Bobby Jordan, Fast-signs of White Marsh-Joppa, Joppa, MD
• Due to material costs. — Bernard Giarraputo, L.S. Signs Co., Ridgewood, NY
• The cycle of approvals can far surpass the date of the estimate submission. — Matt Robinson, Eastern Sign Tech, Burlington, NJ
• Keeping up with changes in contract sign programs is tough. Pricing increases often spark stakeholder meetings to align expectations and maintain transparency. — Torey Rouillon, National Branding, Troy, MI
• We’re working very hard to match the pace of increases while increasing our value-add to help offset the extra expense of products and services due to material-price increases. — Derek Atchley, Atchley Graphics, Columbus, OH
• I raise my pricing 2x a year. — Rita Siprak-Weil, Minuteman Press Annapolis, Annapolis, MD
• We keep a close eye on the materials that seem to be affected by tariffs and adjust our pricing as it fluctuates. — Thomas Nance, Signarama Louisville Downtown, Louisville, KY
• It is interesting to discover where price points that once were firm can become flexible in order to stay competitive while everyone in the world is tightening the strings. — Edward DeZuzio, Butler Sign Co., Wayne, NJ

No: 46%

PHOTO: ISTOCKPHOTO

One Quick Question:

How likely are you to raise employee wages by January 1, 2026?

How much do you pay a starting skilled (design, fabrication, installation) employee?