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How Are New Tariffs Affecting Sign Companies?

Which areas of business are most affected, plus estimates for how long.

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QUESTION:

Is your company currently experiencing any effects of the recently imposed tariffs?

Yes: 56%

  • Indirectly — uncertainty in buying decisions. — Edward DeZuzio, Butler Sign Co., Wayne, NJ
  • Clients are cautious, holding off on projects. — Myrna Orensten, Imaginality Designs, Golden Valley, MN
  • Pricing specifically for materials and supplies is affecting our estimates sent out months ago, finally getting approved and now affecting margins. — Louis DeSantis, Sign Shop Illuminated, Colorado Springs, CO
  • Aluminum/metal lettering going up. Mallory Lynn, Signarama Brighton, Brighton, CO
  • We use a lot of ACM which is made in China, so we purchased about six months’ worth to avoid what’s coming. — Peter Poanessa, Keene Signworx, Swanzey, NH
  • We had steel pricing increase 25% for a large pylon sign at bid stage, and we had to go back to the customer to explain the reason for the increase. We did close the job. — Rick Ferraro, Spectrum Sign Systems, Blaine, MN

No: 44%

  • Not as of this date. — Christopher Potts, DCS Corp., Fort Lauderdale, FL
  • Years ago we experienced supply and quality issues with products made in China, and we’ve also experienced delays with products coming from Europe, so we source USA-made goods. — David Kaiser, Digitype Design, Tualatin, OR
  • No noticeable actual increases in materials… so far. Also no change in customers-projected work… so far. — Harold Pedley, Sign Engineering, San Juan, PR
  • Not yet, but we’re anticipating price increases and looking for ways to manage. — Kelley Campbell, Specialty Graphic Solutions, Vancouver, WA

One Quick Question:

What area of your company (if any) is being affected most by the tariffs?

Planning
9%
Estimating
36%
Marketing
0%
Sales
22%
Fabrication
10%
None
21%
Other (adjust and move forward)
2%
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How long do you think the tariffs will last in their current form?

 

Fewer than 90 days
18%
3-6 months
28%
6-12 months
14%
1 or more years
16%
Forever
3%
Other (who knows, don’t care)
21%

What’s the Brain Squad?

Ready to share your thoughts on issues important to signage pros in the pages of Signs of the Times magazine? If you’re an owner or top manager of a US or Canadian-based sign company, you can sign up to participate in our quick, inspirational, five-minute monthly surveys at signsofthetimes.com/brainsquad.

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