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How Many Sign Companies Make Business Resolutions?

DO YOU OR DON’T YOU: Also, the problem areas our Brain Squad would most like resolved in 2024.





Do you make New Year’s resolutions for your business?

Yes: 30%

  • Definitely. Having a New Year’s business resolution is a must because we take the opportunity to evaluate our marketing strategy, update our business plan and build our leadership skills to lead to more resilient, profitable growth. — David de Los Santos, D-Signs & Awnings Inc., Allentown, PA
  • Focus on growing the business through marketing. — Mary Gasca, Redrum Graphics, Simi Valley, CA
  • Continuous improvement on process and procedure. — Matt Robinson, Eastern Sign Tech, Burlington, NJ

No: 70%

  • I reflect on the year and look at what I did that made the business better and what I can do to improve production for the upcoming year. No need to look back at the things that went wrong. — James Cota, JC Signs & Graphics, Clear Lake, MN
  • Tend to have meetings ahead with goals instead. — Louise Fischer, Trimline Signs & Graphics, Rocky Mountain House, AB, Canada
  • I make plans but resolutions are too black and white, lol. — Andrew Akers, Image360 DC-Silver Spring, Kensington, MD
  • We have sessions where we discuss what we want to do for 2024. We set our goals. Everybody gets included. — Ted Dewitt, Signarama-Covina, Covina, CA
  • Resolutions were meant to be broken. When implementing change, do it immediately. Waiting for a holiday seems like you haven’t made a real decision. — Bobby Jordan, Fastsigns of White Marsh-Joppa, Joppa, MD
  • Resolutions are useless. — Brett Jeltema, Fresh Coast Signs and Graphics, Spring Lake, MI

One Quick Question:

Which problem area of your business would you most like to resolve in 2024?

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.




Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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