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Your Client Will Never Expect a Sales Line This Sincere

When you want to win trust, this is what you say.

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“Whether you buy your sign from us or someone else, we want to make sure you are getting what is best for your business.”

WHEN TO SAY IT: Say this during the sales process to ensure the client knows you are not just out to get their money. You care about their business and want the best for them. Try to educate them through the process so they know even if they don’t choose your company, you are honest and they can trust you.

Source: John Hipple, Sign Designs, Joplin, MO

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

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