Line Time

Your Client Will Never Expect a Sales Line This Sincere

When you want to win trust, this is what you say.

Published

2 years ago

November 14, 2022

Signs of the Times Staff Signs of the Times November 2022 Issue

“Whether you buy your sign from us or someone else, we want to make sure you are getting what is best for your business.”

WHEN TO SAY IT: Say this during the sales process to ensure the client knows you are not just out to get their money. You care about their business and want the best for them. Try to educate them through the process so they know even if they don’t choose your company, you are honest and they can trust you.

Source: John Hipple, Sign Designs, Joplin, MO

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.