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Altitude Adjustment

Miles-high signs on Mount Kilimanjaro.

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The signs marking key elevations along the trek up Africa’s highest peak, Mount Kilimanjaro (Tanzania), have a charmingly casual look. Lack of oxygen – or a level – may have played a role in the design.*

*Yes, we realize that near the “death zone” at over 19,000-ft. elevation, it’s tough to think, let alone construct and install, huge monument signs. Hats off to the crew assigned to this task.

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.

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