NEC Taps Graeme Spicer to Lead Digital-signage Ad Initiative

NEC Display Solutions of America (Itasca, IL), a provider of commercial LCD display and projector solutions, has appointed Graeme Spicer to head VUKUNET, NEC’s universal advertising platform that connects digital out-of-home (DOOH) networks with ad revenue.
Previously, Spicer served as VP, Strategic Partnerships at Adcentricity Inc., a leading DOOH media strategists. His diverse background includes capabilities in retail-brand strategy, consumer-trend analysis, digital technologies for retail environments, and shopper insights that drive revenues and profits.
He has served as director of retail strategies at DW+Partners, a leading retail consulting firm. Nike, Sony, Coca-Cola and Procter & Gamble are a few of the consumer brands with which Spicer has worked while a team member at some of Canada’s leading ad agencies and while running his own marketing-services firm. On the retail side, he has served as director of global communications for Bata Intl. and as general manager of marketing for Kmart Canada.
Spicer has presented at a number of national and international events. He is also a member of the sessional faculty at OCAD University, Canada’s leading design school.
Vukunet provides a centralized, automated platform designed specifically to connect and distribute ads to DOOH networks.