One Voice

As you may know, I’m now on the board of the Signage Foundation Inc. (SFI). My participation with SFI doesn’t preclude my involvement or interest in similar activities. Today (August 3), I was invited to attend a Northeast States Sign Assn. legislative session that will be held in September in Baltimore. I plan on going. Until I go hoarse, I will continue to shout that, for one spectacular period of time, the entire, on-premise sign industry must speak as one voice, and the resulting white paper/pamphlet/booklet/video (or however you define the tangible result of such an effort) will capsulize signs, their functions and their value.
I just finished writing my editorial for Signs of the Times’ September 2010 issue, and it outlines my lunch conversation with the woman who serves as president of the Ohio Chapter of the American Planning Assn. She spoke about balance, the incorporation of all views on the subject of signage, as providing the best avenue for meaningful discourse. When (if?) the on-premise sign industry learns to speak as one voice, the clarity and conviction of its message will achieve unprecedented levels.