News

Rapid City Committee Recommends Six-second Intervals

City council will vote on recommendation.

Published

13 years ago

June 28, 2011

Robin Donovan Signs of the Times June 2011 Issue

In a unanimous decision, the Rapid City (SD) council voted to approve a sign code for the city, the Rapid City Journal reported. Sign-industry representatives on the city’s task force for the issue said they did not agree with every provision, but did vote to approve the code as a whole. The city council must still vote to approve the recommendation.

The committee proposed banning digital billboards and full animation, but allow advertising message to change once every six seconds. One highly contentious aspect of the revisions would require non-compliant signs to be brought into compliance within 10 years. The task force settled on this rule with an exception for signs in downtown Rapid City.

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