Electric Signs

Samsung Expands Leadership in Digital Information Displays

Records rapid market growth with ultra slim bezel, specialized LCD display products

Published

14 years ago

May 18, 2010

Jacob Rieskamp Signs of the Times May 2010 Issue

Samsung Electronics Co. Ltd, (Seoul, Korea), a leader in digital media and digital convergence technologies, is offering its lineup of ultra-slim bezel and specialized, LCD-display products for applications in video walls, digital signage and outdoor advertisements.
Samsung achieved an industry-record sales of 100,000 digital information display (DID) panels in April 2010, according to company sales numbers.
“Beyond TVs, DIDs are a major next-generation growth engine for the LCD industry with applications in digital signage and e-boards,” said Yoonho Kwon, VP of strategic marketing at Samsung Electronics’ LCD Business. “By introducing a diverse lineup featuring specialized products, Samsung will continue to strengthen its industry leadership and maintain our market share of 50% of the overall DID market.”
Since it first introduced DID solutions in 2006, Samsung has pioneered the growth of the market and became the first company to surpass 1 million units in accumulated sales in February 2010.
According to market research firm DisplaySearch, the overall DID market is forecast to expand to more than fourfold over the next six years, from 2.23 million units in 2010 to 9.09 million units in 2016.Samsung’s marketshare in LCD DID panels, which comprise most of the DID market, reached 41.9% in 2009 with 463,000 units sold, and is forecast to expand to 48.8% this year, according to DisplaySearch.
Samsung has introduced specialized DID panels that range from 32 to 82 in., ultra-slim bezel displays and superwide screen proportions. For large video walls, which combine multiple DIDs, Samsung has developed ultra-slim bezel panels, at 7.3mm, a quarter that of conventional products. The ultra-slim bezel panels have been applied to more than 50 major corporate customers, globally, for use in video walls installed in police stations, fire stations, meteorological facilities and military command centers, as well as shopping malls as information boards and display advertisements.

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