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Sign Company Relationships with Outside Professionals and Professional Associations

Do you or don't you: 58% of our Brain Squad has a “close” relationship with their banker.





Do you have a close relationship with your banker?

Yes: 58%

  • Having a personal relationship with my banker gives me a better position for financing and better customer service! — Karrie Brock, Fastsigns of Toledo and Maume, Toledo, OH
  • No holds on large checks, vehicle financing a breeze, responsiveness to phone inquiries. — Rob Skelton, Fantastic Signs, New Smyrna Beach, FL
  • We just built a new shop and their help has been essential through the process. — Brianna Beere, Performance Signs & Wraps, Ruckersville, VA
  • My banker helped guide us through Covid and has been invaluable in helping us grow our business soundly. — Todd Sallas, Coastal Signs & Graphics, Slocomb, AL

  • Small bank, easy to get to know them. They specialize in personalized service. — KC Rutiaga, Fresno Neon Sign Co., Fresno, Ca
  • We communicate very well. Our banker is always checking in with us if we need anything or helping us out with anything. — David De los Santos, D-Signs & Awnings Inc., Allentown, PA

No: 42%

  • Big bank where our contact changes almost weekly. — Diane Ahern, Adams Ahern Sign Solutions, West Hartford, CT
  • I talk to our banker a few times a year. — Ken Davidson, Davidson & Co., Marietta, GA

  • I wouldn’t say it’s close but he has called a few times to invite us to things. — Jennifer Jackson, Wrico Signs, Mobile, AL
  • We do work for all the banks in our area. It doesn’t seem to matter if you have a relationship with a person. Banks are run by the numbers. — Levi Wilner, Extreme Graphics, Alamosa, CO


Which business associations do you belong to? (Check all that apply.)

International Sign Association
State or regional sign association
Small Business Administration
Chamber of Commerce
Better Business Bureau
National Manufacturers Association
Women’s or minority business association
Other (BNI, WSA, NFIB, Canadian Sign Association, local groups, none)


Which outside professionals do you work with? (Check all that apply.)

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.




Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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