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Woulda Coulda Shoulda

Sign Pro Pens an Epic Rant to a Thoughtless Customer

Here’s one for Woulda Coulda Shoulda lore.




Things you wanted to say to frustrating clients, but didn’t.

Epic rant edition: “To the customer…”

Take it or leave it. Failure to plan on your part does not constitute an absolute miracle on our part. We are not a bank. Too expensive? Compared to what? When was the last time you bought something custom — after you hired a design person to create it in the first place? When was the last time you filed and managed a permit all the way through? Oh, you have never done that? Or you have — and would never do it again? How about I bring my family to your restaurant, Mr. Customer, have dinner and then send you a check in 30 to 90 days … maybe. Ready to take my order?

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].



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