Signagelive Powers DOOH Airport Network

Signagelive’s has announced its software-as-a-service (SaaS) digital-signage platform has been selected by Airport Partners to power its digital-screen advertising network at nine, U.K. regional airports. The platform, Airport Partners said, provides a fully managed, Web-based solution without upfront, capital expenditure and with fixed, predictable ongoing costs. Also, it integrates with various airport-specific, flight information display systems (both hardware and software,) to combine local arrival and departure information alongside digital-advertising content.
Utilizing the Media RSS and Media Manager, Airport Partners can divide on-screen slots into different, dynamic-content feeds under the control of local, regional and national contributors. Local advertising slots can be interspersed with national advertising and syndicated news content from Sky to create dynamic up-to-the minute playlists.
Signagelive is already running at Exeter Airport, and, over the next year, the network will roll out across 80 existing screens.
Part of the AdGroup, Airport Partners is the top, regional-airport advertising company in the U.K., running 20 of the 53 U.K airport media concessions, which reach more than 19 million passengers in Newcastle, Bristol, Southampton, Leeds Bradford, Norwich, Exeter, Blackpool, Inverness, Plymouth, Dundee and the other Highlands and Islands airports.
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