The Bottom Line: X2O Media Powers ESPN Wide World of Sports Complex

X2O Media (Montreal) has installed its Xpresenter™ digital-signage software at ESPN’s Wide World of Sports Complex at the Walt Disney World Resort in Orlando, FL. The software delivers real-time content to a digital-display network that includes a front-gate news ticker and a baseball-stadium videoscreen.
The sports complex was re-launched February 25, bearing the cable-sports network s look and feel throughout the 220-acre facility. Disney outfit the venue with high-definition video cameras and display screens, two large-scale videoscreens, an audio system and a broadcasting center with a satellite uplink to ESPN’s Bristol, CT headquarters.
Disney World hopes the association with ESPN will lure more varied athletic events to the venue. Wide World of Sports opened in 1997 as a way to drive new traffic to Disney’s theme parks and hotels. Disney says it annually draws nearly 2 million athletes, coaches, family members and spectators to its sports facilities, including Wide World of Sports and five golf courses.
X2O s Xpresenter 3.0 distributes 34 channels of highlights and real-time content to the complex s HD screens, which include multiple real-time data sources, such as weather, news, and live tournament results. All content is displayed as high-resolution, 3-D graphics and animations in a style closely based on ESPN s on-air brand. Users work within the X2O portal to manage assets, schedule content, monitor channel output and control various playout functions.
Content is managed by multiple users, each assigned appropriate roles and permissions. Because of Xpresenter s flexibility, content can be scheduled a year in advance for playout at any time on any networked screen.
The Xpresenter platform is also driving content on the baseball-stadium scoreboard during games as well as a giant circular ticker display at the park entrance with real-time news and announcements. The system will display the familiar ESPN BottomLine — sports news, game scores and other live information from the sports world.
More information about X2O Media is available at www.x2omedia.com.