Electric Signs

Thinking Pink

Billboards support breast-cancer survivors

Published

12 years ago

February 13, 2012

Robin Donovan Signs of the Times March 2012 Issue

With a nod to breast-cancer awareness, outdoor-advertising firm Olympus Media (Alpharetta, GA) employees wrote personal messages to loved ones with cancer, and rotated them among digital bill-boards in Georgia, Wisconsin, Pennsylvania and Missouri. ISA President and CEO Lori Anderson was among the surprised survivors when she saw her name in a message (pictured) from her niece, Erica, who works for the company. Other messages included: “Nothing Nancy about it, Aunt Nancy,” “Stay strong, Mom,” and “Ann: With your strength and humbleness you make us better.”

Related Topics:Electric Signs February 2012

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