Connect with us

Woulda Coulda Shoulda

This General Contractor Isn’t the Brightest Channel Letter of the Bunch

Despite his assurances, he made the installation more difficult than it had to be.




Things you wanted to say to frustrating clients, but didn’t.

“You are an idiot.”

To the GCs we work with who think they know everything. One time, we were trying to explain that individual letters all need to be wired together behind a wall and that we will need access behind the sign to service anything in the future. The GC said, “I’ve been doing this for 30 years, so don’t tell me how things need to be wired.” Well, he ended up drywalling the sign in so we couldn’t get behind it to wire everything. Had to cut into the drywall to finish up the sign.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.



Who’s Steering Signs of the Times?

We dive into the history of the sign industry’s oldest trade journal, highlighting some interesting facts about how it all started to where it’s headed. Did you know that Signs of the Times is nearly 120 years old?

Promoted Headlines




Most Popular