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This Sales Line Will Give You Instant Credibility with Clients

It’s courtesy of an Illinois sign pro.

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“Here is what I would do if I were you…”

WHEN TO SAY IT: Always be honest with your customer, even if that means selling the less expensive option. People want to be guided, not sold!

Source: Frankie Markasovic, Graphic Image Corp., Orland Park, IL

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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