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This Sales Line Will Give You Instant Credibility with Clients

It’s courtesy of an Illinois sign pro.

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“Here is what I would do if I were you…”

WHEN TO SAY IT: Always be honest with your customer, even if that means selling the less expensive option. People want to be guided, not sold!

Source: Frankie Markasovic, Graphic Image Corp., Orland Park, IL

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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