Watchfire Signs Enhances Ignite OPx

Watchfire Signs (Danville, IL) has made recent upgrades to Ignite OPx, its cloud-based content management platform for digital signage, according to a press release.

Ignite OPx is continually enhanced with new features automatically pushed to customers throughout the year. The latest enhancement includes the following:

• EasyArt Expansion: Continuous growth of EasyArt library gives customers access to an ever-expanding supply of professionally-designed artwork.
• Franchise Content Deployment: For multi-unit operators using Watchfire’s Corporate Program sign content services, corporate-approved assets can be quickly and easily deployed to franchise-affiliated domains to ensure brand consistency across regions.
• Image Sharpening Filter: Automatic optimization of uploaded images for LED displays to ensure crisp, clear content even when sourced from mobile devices or social media.
• Multi-Size Image Upload: Users can upload a single image and instantly create versions for multiple display sizes, streamlining content creation across networks.
• Smarter Library Filtration: Users only see content formatted for the specific display size being scheduled, reducing errors and simplifying campaign deployment.

“OPx has become the gold standard for on premise digital display management,” Dave Warns, Watchfire’s vice president of on-premise sales, is quoted in the release. “A few years ago, we were still seeing requests for the legacy desktop version of Ignite, but now nearly every display buyer is asking for OPx. The extremely high adoption rate proves that OPx is delivering real value for our customers’ businesses. They use it every day to keep content fresh, on-brand and impactful, and they never have to wait for new features or content.”

For more information, visit watchfire.com.