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Years in Business Reply Breaks Ice with Customers

“This is our 53rd year in business” also serves as a humble-brag.

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“Sir or madam, this is our 53rd year in business; we’re getting the hang of it.”

It breaks the ice in a situation where the client is on the fence about pulling the trigger.

Source: John Miller, Signs by Autografix, Branford, CT

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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