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American Airlines Center Has Success with Daktronics HD Video Display

ProStar HD video display broadcasts events to plaza-area visitors.



American Airlines Center chose Daktronics Inc. (Brookings, SD) to provide a new high-definition (HD) ProStar® video display at its multi-use facility in Dallas.

The 28 ft. 6 in. x 51 ft. ProStar HD video display was installed adjacent to the AT&T Plaza at American Airlines Center to inform visitors of upcoming events. The display is one of only a handful of true high definition (HD), light emitting diode (LED) video boards in the world. Installation was completed earlier this year.

“The new exterior video board is generating a lot of excitement, broadcasting our events to the newly energized plaza located at one of our busiest entrances to the American Airlines Center," said Brad Mayne, president and CEO of American Airlines Center. "We've had great success with the Daktronics products we’ve used in our first six years of operation. With the new construction of retail, restaurant, hotel and office buildings surrounding our plaza, we needed something to draw crowds and promote our product to the market. This board is another addition to our high quality offerings here at the American Airlines Center."

ProStar® technology, HD-ready and available only from Daktronics, uses full-color LED technology to present live and recorded video images, colorful animation and vivid graphics with brightness and wide-angle visibility. The new outdoor display at American Airlines Center has 720 lines of resolution using full-color red, green and blue LEDs, controlled with the proven Venus® controller and V-Link® video processor.




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