Woulda Coulda Shoulda

Every Sign Company’s Reaction to Bad Art from Clients

You wish you could tell them honestly about their relative’s design.

Published

1 year ago

November 5, 2024

Signs of the Times Staff Signs of the Times November 2024 Issue

PHOTO: ISTOCKPHOTO

Things you wanted to say to frustrating clients, but didn’t.

“Your logo is going to make for a really ugly sign.”

Probably once a month we see graphic content from clients that is simply flat-out awful, unattractive, boring, hard to read, etc. Likely designed by a relative. On a mobile device. With no regard to any professional or common sense standard. We help the best we can without saying anything directly, but ugly is ugly…

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

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