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Every Sign Company’s Reaction to Bad Art from Clients

You wish you could tell them honestly about their relative’s design.

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PHOTO: ISTOCKPHOTO

Things you wanted to say to frustrating clients, but didn’t.

“Your logo is going to make for a really ugly sign.”

Probably once a month we see graphic content from clients that is simply flat-out awful, unattractive, boring, hard to read, etc. Likely designed by a relative. On a mobile device. With no regard to any professional or common sense standard. We help the best we can without saying anything directly, but ugly is ugly…

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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