Calendar

Getting to Know Your Customers? July 20 Is a Good Day to Reach Out

Plus other dates to mark on your July calendar.

Published

10 months ago

June 27, 2023

Signs of the Times Staff Signs of the Times July 2023 Issue

3 What better way is there to prepare for Independence Day than National Compliment Your Mirror Day on JULY 3? Yes, it’s a real thing! Take the opportunity to spend an extra minute or two at a mirror and say, “Hey, you look great!” Your mirror will tell you the same : )

10 On a more serious note, we mark Chronic Disease Day on JULY 10, promoted by the organization 7.10 Chronic Disease Day. According to the Centers for Disease Control and Prevention, seven out of 10 people suffer from a form of chronic disease.

20 The third Thursday of every quarter, so JULY 20, is Get to Know Your Customers Day. Now, this may not be a real thing, but it seems like a good idea, so we’re including it here. Ask your customers what you’re doing right and what they would like to see improved.

27 The following Thursday, JULY 27, is National Intern Day. With so many sign companies struggling to attract and retain new employees, hiring an intern for the summer is a great way to introduce the sign industry to young people, and perhaps, find your next great hire!

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.