Design

The Forest and The Trees

The massive, rough-hewn Sequoia National Park sign.

Published

6 years ago

October 1, 2020

Jeff Russ Signs of the Times September 2020 Issue

This massive, rough-hewn Sequoia National Park sign pays homage to the towering trees that populate California’s Sierra Nevada mountains, originally home to the Monache, or Western Mono, indigenous people.

Another look at the rough-hewn Sequoia National Park sign.

Related Topics:Design On Premise September 2020 West

Jeff Russ

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.

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