On Vacation, This Sign Pro Doesn’t Want to See a Single Sign

Jennifer Boyd
Owner/President — Artsign Design (Boise, ID)

When you own a sign company it is difficult to take a vacation. No, really. You notice e-v-e-r-y sign substrate, vehicle wrap, design and “matte vs. gloss” detail when you hit the road (or airport). My kids have even joked about blindfolding me when we take a trip. So, I intentionally head to a place or space with zero signage. Give me a beach with lots of sand and palm trees. When that isn’t possible there are hills, hikes, streams and trails minutes from my front door. When the pandemic hit I needed a physical outlet for the lack of control and chaos I felt. I intentionally picked tennis, mainly because no one knew me or what I did for a living so I again was choosing the mental break. Meetings, collaborations, frustrations and deadlines need an expiration date in my brain. It’s all about balance. That’s where I flip a switch and focus on the stuff that fills me back up.