News

Signs of the Times Editor Talks Trends on YouTube Series

Mark Kissling and Media 1 Wrap This’ Dale Salamacha also cover ST’s history, recent redesign and more at the 2022 ISA International Sign Expo.

Published

2 years ago

August 4, 2022

Signs of the Times Staff

ST Editor-in-Chief Mark Kissling and Media 1’s Dale Salamacha talk shop at the 2022 ISA International Sign Expo.

Signs of the Times (Cincinnati) is the subject of the most recent episode of Media 1 Wrap This’ YouTube series, “Industry Update with Signs of the Times.”

In the episode, Media 1 co-owner and longtime columnist for Signs of the Times’ Shop Operations column, Dale Salamacha, chats with ST Editor-in-Chief Mark Kissling about the magazine’s little-known origin story, the change in ownership to SmartWork Media in 2020, and the many new features introduced to the magazine in an April 2021 redesign.

The episode was filmed, as were many others in the Media 1 series, at the 2022 ISA International Sign Expo in Atlanta. To watch the full interview, click here (and here for the outtakes).

Highlighted among the new content is the Signs of the Times Brain Squad, a survey group of more than 200 — and growing — owners and top managers of sign companies in the US and Canada whose monthly survey responses provide valuable data and content for the magazine. For more information about the Brain Squad, click here.

Salamacha and Kissling also talk about cost-pricing trends, the challenge of finding and retaining new employees and other contemporary topics of interest.

To subscribe to the Media 1 Wrap This YouTube channel, click here.

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

click to Comment(Comment)

Up Next

44-Year-Old Signshop Owned by Billionaire Shuts Down

Don't Miss

PIP and Sir Speedy Unveil New Logos

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.