Line Time
What to Say to the Customer Shopping for the Cheapest Signshop in Town
With this line, you might convince people who want quality to change their minds.
WHEN TO USE IT? Clients who shop for signs based on price are engaged in a race to the bottom — a race your sign company wants no part of. You may be able to convince some who want quality to change their minds.
SOURCE: Robert Burke, Burke Enterprise, Oakdale, CT
Introducing the Sign Industry Podcast
The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.
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