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You Want a Dog or What!?

A New Jersey diner touts its “rippers” through signage

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In fast-paced New Jersey, subtle, understated advertising isn’t likely to succeed. When owners of Lyndhurst, NJ’s Bubba’s Dog House set up shop as a quintessentially East Coast hot dog and burger joint – where hungry patrons can get a “ripper”, a deep fried hot dog, with peppers, onions or even Cheez Wiz — they had to beef up their storefront on a grand scale.

Larry Plummer, proprietor of Design Works Signs (Hillsborough, NJ), fabricated the 13 ft. 6 in. x 4 ft. 8 in. sign with four layers of handcarved, faux-finished (with Matthews acrylic-polyurethane paint) HDU decorated with raised, cut-out letters and a handpainted portrait of “Bubba,” which Plummer painted with 1Shot® lettering enamels. The secondary, pole-mounted signs on either side of the front door comprise HDU decorated with acrylic-polyurethane paint and cut-vinyl graphics using Avery’s A9 cast media.

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