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Woulda Coulda Shoulda

What One Sign Company Wants to Say to Customers Looking Too Closely

Such intense study should be saved for museum masterpieces.




Things you wanted to say to frustrating clients, but didn’t.

“Stop dissecting the sign, please.”

You are buying a sign that people will see for two seconds, from a 30-ft. distance. It’s not the Mona Lisa.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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