Electric Signs

Beijing Airport Deploys Digital Signage Powered by DT Research

Published

15 years ago

August 24, 2009

Jacob Rieskamp Signs of the Times August 2009 Issue

DT Research Inc. (San Jose, CA), which develops information appliances for vertical markets, has installed the WebDT SA3000 at the Beijing Intl. Airport, the busiest airport in Asia (based on scheduled seat capacity).

Air Media (Beijing), which provides OOH-advertising platforms in China, will deploy 600 of the SA3000 displays to deliver quickly updatable advertising on 82- and 108-in. screens. The digital-signage network will be installed in Beijing Airport’s recently built Terminal 3, with the first installment in the baggage-claim area, and the second phase at the entrance gates for domestic and international departure halls.

With the WebDT Content Manager software system, available with the WebDT Signage Appliances, AirMedia can remotely manage the content displayed in the airport. Offsite Airmedia administrators can schedule playlists, set up content layouts, update last minute changes, and provide proof-of-play for their customers.

The WebDT SA3000 by DT Research features the Intel Core 2 Duo processor, Microsoft® Windows® XP Embedded operating system, and full high-definition resolution, up to 1920×1080. With options for wireless networking, the SA3000 supports major media file formats, real-time or scheduled content playback, flexible screen layouts with multiple zones and layers, and automatic content download recovery. When connected to a display, the WebDT Signage Appliance is ready to deliver timely, targeted communications to capture an audience’s attention at key decisionmaking locations.

AirMedia Group Inc. operates the largest digital media network in China dedicated to air-travel advertising. It operates digital TV screens in 41 major airports, including all of the 30 largest airports in China. AirMedia also operates digital frames in 25 major airports. In select major airports, the company also operates traditional media platforms, such as billboards, lightboxes and other digital media, such as grand-format LED screens.

Related Topics:August 2009 Electric Signs

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