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Woulda Coulda Shoulda

I Look Forward to Making the Landmark Sign for the Business That Replaces Yours

A fed-up sign pro has a savage retort for a client from hell.




Things you wanted to say to frustrating clients, but didn’t.

“I look forward to making a landmark sign for the business that replaces yours next year.”

To the customer who: 1. Ordered two banners, but only decided to pay for one. 2. Called the final design draft of the landmark sign that he micromanaged the design details of “stupid-looking,” then canceled his order altogether. 3. Demanded rush service to update an aging sign, in adverse weather conditions, during the busiest time of the season — twice in one week. 4. Lied to multiple employees about not receiving a bill multiple times, then took over eight weeks to finally pay said bill.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

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