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I Look Forward to Making the Landmark Sign for the Business That Replaces Yours

A fed-up sign pro has a savage retort for a client from hell.

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Things you wanted to say to frustrating clients, but didn’t.

“I look forward to making a landmark sign for the business that replaces yours next year.”

To the customer who: 1. Ordered two banners, but only decided to pay for one. 2. Called the final design draft of the landmark sign that he micromanaged the design details of “stupid-looking,” then canceled his order altogether. 3. Demanded rush service to update an aging sign, in adverse weather conditions, during the busiest time of the season — twice in one week. 4. Lied to multiple employees about not receiving a bill multiple times, then took over eight weeks to finally pay said bill.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

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If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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