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Woulda Coulda Shoulda

I Look Forward to Making the Landmark Sign for the Business That Replaces Yours

A fed-up sign pro has a savage retort for a client from hell.

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Things you wanted to say to frustrating clients, but didn’t.

“I look forward to making a landmark sign for the business that replaces yours next year.”

To the customer who: 1. Ordered two banners, but only decided to pay for one. 2. Called the final design draft of the landmark sign that he micromanaged the design details of “stupid-looking,” then canceled his order altogether. 3. Demanded rush service to update an aging sign, in adverse weather conditions, during the busiest time of the season — twice in one week. 4. Lied to multiple employees about not receiving a bill multiple times, then took over eight weeks to finally pay said bill.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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