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Big Survey

Signs of the Times Big Survey Signup Form Now Available

The Research Group will also be sent monthly Real Deal scenarios for comment, plus more.




We have created a simple form for the Signs of the Times Research Group to sign up to receive our annual “Big Survey,” as well as our monthly “Real Deal” scenarios for comment.

More than 300 sign pros responded to our 2023 Big Survey, our second annual supplement mailed along with the March issue, with more than 60 questions, answers and data on subjects ranging from the respondents’ background and outlook, employees, earnings and retirement plans, random thoughts and insights, and more. The 2024 Big Survey — to be conducted during the month of January — will include even more questions and some new topics. Also, like last year, respondents who complete the survey will earn a $5 gift card usable for almost anything purchased online.

In addition, those signing up will receive our monthly Real Deal scenarios by email for their comments and possible inclusion in the following month’s issue of Signs of the Times (and online) when the scenarios are published. Real Deal presents a real-world scenario facing a hypothetical sign company, ending at a decision point for the owner or manager in the scenario. Sign pros are invited to comment on what they would do if they were facing the same decisions.

Sign up for the Signs of the Times Research Group here.



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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