Beating the Heat, Renewing Customer Info and Taking Vacation Make August’s List

JULY 30-AUG. 5

BACK TO SCHOOL Any school projects will be rushing to the finish line before school opens, notes Sharon Toji, H Toji and Co. (Lakewood, CA). Jeffery Baldwin, Firehouse Tees (Burlington, NC) will be right in there pushing back-to-school sales. Meanwhile, Jonathan Elam from Creative Sign Solutions in Statesville, NC, will identify the school PTO and Booster decisionmakers for the new school year to reach out to them. Last but not least, August is booster club merchandise month for Keith Myers, Sign-On Enterprises (Burkburnett, TX).

AUG. 6-12

MARKETING Obtaining and organizing installation photos for use on a new company website tops the August to-do list for Michael Johnson, Henry Graphics (Buford, GA). Launching fall digital marketing drip campaigns leads the docket for Corey Perez, Ad Art (Flower Mound, TX).

CUSTOMERS “We ask all our Net 30 accounts to renew their application every couple of years to keep the information current,” reports Heather Jack, Fastsigns Oklahoma City (Oklahoma City, OK).

AUG. 13-19

PLANNING Cindy Ballard-Guminski from AlphaGraphics Oceanside in Oceanside, CA, will do a holiday list review for her own company with phone calls for their list update and production order. They’ll also do a campaign to clients to get them to order early for their mailing lists and get their thoughts for holiday promotions, she says.SALES “Get out and see customers!” exclaims Kevin Mead, Kolor Werx Creative Services (Portland, OR), while across town, “Training our new sales associate!” asserts Rochelle Letourneau from Security Signs.

AUG. 20-26

VACATION Complete outdoor jobs early in the day, organize the shop when it’s hot outside and make time for fishing, says Cindy Gillihan, Gilly’s Super Signs (Placerville, CA), while getting caught up and taking a much needed vacation await Louise DiGiacomo, Signs of Art Graphic Design (Philadelphia).

AUG. 27-SEPT. 2

WEATHER “Prepare for the most dangerous part of hurricane season, September!” says Harold Pedley, Sign Engineering, San Juan, PR.

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