The Big Survey 2023

• The Basics

55% of respondents’ sign companies have been in business for more than 25 years.

• You and Your Background & Outlook

Boosting profitability over the next 12 months is the top priority for 37% of participants.

• Earnings & Retirement Plans

For three out of 10 of our respondents, running a business that “keeps my family fed and me engaged” is their ultimate business goal.

• Employees

Only 2-4 employees work for 28% of our participants, though they represent the plurality.

• State of the Industry

Increasing competition from non-sign companies is viewed as the greatest threat to the sign industry by nearly one in five respondents.

• E-Commerce, Website and Social Media

Facebook is the most popular social media platform on which our participants have a presence at 80%.

• Random Thoughts & Insights

One in nine of our respondents does not call it quits for the day until 7 p.m. or later.