Electric Signs

Double Dose

Installations demonstrate the professional touch

Published

19 years ago

March 13, 2006

Bill Dundas Signs of the Times March 2006 Issue

Guitars and crane trucks — now there’s a combination straight out of my biography. Shortly before I departed for Pittsburgh to cover the installation of some national-program signs, I received word that a large-format electric guitar was en route to Cleveland for erection at the new Hard Rock Cafe. So, this month we present a duo of sign projects that emphasizes the crucial importance of professional design and installation to achieve effective corporate identity.

Born to rock-and-roll

Most sign companies are accustomed to handling unusual customer requests. Relatively few, however, possess the capability to design, fabricate and install truly spectacular signs that embody the industry’s cutting edge. Empire-Forster Inc. (Rochester, NY) got the opportunity to "strut its stuff" when Cleveland’s new Hard Rock Cafe requested a main identification sign in the form of a 45-foot-long, rotating replica of a Fender Stratocaster

click to Comment(Comment)

Up Next

Cabinet Signs

Don't Miss

Chula Vista’s New View

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.