Masks Grace Interactive Window at Ogilvy

The Montreal-based Farha Foundation, Quebec's leading AIDS fundraising organization, unveiled an extensive collection of designer masks in honor of Maskarade’s 10th anniversary. Displayed in the front window of exclusive Montreal fashion retailer Ogilvy, the mask exhibit includes an interactive, digital-display screen that allows passersby to bid on the masks, as part of an online silent auction.

Appearing in the de la Montagne St. window of Ogilvy from January 27 to February 28, the iGotcha Media interactive window display comprises a projector, a 60-in. optical foil, a touch foil (applied to the inside of the window) and a server running iGotcha Media’s proprietary software. The interactive display responds to the user’s touch, enabling people on the sidewalk to interact with the application directly through the glass. The display showcases photos of the masks being auctioned, promotes the Maskarade Ball and provides information on the Farha Foundation.

Simon Tooley, Maskarade chairman, said, “Because this is our first auction of this type, we sent out mask requests not really knowing what to expect. The support we’ve received from designers has been truly overwhelming, and the masks are beautiful.”

More than 75 designers, artists, interior designers and celebrities submitted masks commissioned exclusively for Markarade, including Michael Kors, Philippe Dubuc, Kenneth Cole, Joe Fresh, Corno, Perez Hilton, Jully Black, Anouk Meunier, Pink Tartan, Andy The-Anh, Elisabetta Fantone, Glen Baxter and Lutz-Patmos. All proceeds of the online auction will benefit the Farha Foundation.

This year’s edition will recreate a night of glamour and mystery with black-and-white attire and masked partygoers, based on Truman Capote’s famous 1966 masked ball at the Plaza in NYC.

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